Product Designer - Front-end Developer
NovaHome
NovaHome, a prominent supplier, faced a significant challenge with its order management process, as clients frequently resorted to phone inquiries to track their orders' progress. The need for a centralized CRM solution became apparent to enhance client communication and streamline order management.
The Challenge:
The primary challenge was to develop a comprehensive CRM system for NovaHome, addressing the inefficiencies in order tracking and client communication while providing a seamless user experience aligned with the company's existing processes and brand identity.
Approach
Discovery and Requirement Gathering
- Initiated discussions with NovaHome to gain insights into their current order management process and pain points.
- Conducted thorough interviews and questionnaires to understand the specific requirements and desired features for the CRM solution.
- Requested access to existing documents and workflows to ensure seamless integration and optimization of processes.


Wireframing and Prototyping
- Utilized gathered insights to create wireframes depicting the CRM system's architecture, workflows, and user interfaces.
- Collaborated closely with NovaHome to iterate on the wireframes, ensuring all necessary features, including order tracking and client communication functionalities, were incorporated.
- Tested the wireframes with stakeholders to validate the proposed solution's usability and effectiveness in addressing identified challenges.
UI Design and Style Guide Alignment
- Developed a prototype of the CRM system, focusing on user interface design and alignment with NovaHome's branding guidelines and style preferences.
- Engaged in iterative design reviews and feedback sessions with the client to refine the UI elements, ensuring consistency and visual appeal.


Development and Implementation
- Leveraged technologies such as PHP, JavaScript, jQuery, HTML, and CSS to develop the CRM system, translating the approved prototype into functional software.
- Implemented features for order tracking, client communication, and centralized data management to streamline operations and enhance user experience.
- Conducted thorough testing to identify and address any bugs or usability issues, ensuring a smooth deployment of the CRM solution.

Results:
The development of the CRM system for NovaHome resulted in several key outcomes, including:
- Improved client satisfaction and communication efficiency, as clients could now easily track their orders and receive updates through the CRM platform.
- Enhanced internal efficiency and workflow optimization, with NovaHome staff having centralized access to order information and client data.
- Increased control and visibility over the order management process, allowing NovaHome to proactively address issues and provide timely support to clients.
- Relief and satisfaction from the client, who appreciated the ease of use and comprehensive functionality of the CRM system, enabling them to effectively manage their orders and client relationships from a single platform.


Conclusion:
Through a collaborative and iterative approach, we successfully addressed NovaHome's order management challenges by developing a customized CRM solution tailored to their specific needs and preferences. The streamlined processes, improved communication, and enhanced control provided by the CRM system have positioned NovaHome for continued success and growth in their industry.